Technology has made incredible strides in recent years, and it’s only natural that these innovations have translated into the world of augmented reality (AR) and virtual reality (VR). The hype around VR was significant at first, but now AR is starting to grow. With this newfound development, you may be wondering what the biggest trends are for both AR and VR in 2021?
For the first time, tech giants like Google have a real presence in AR/VR. After all, augmented reality is going to be a big part of the future – not just for businesses but also for consumers.
Google Daydream View
Google Daydream View is a direct competitor to Samsung’s Gear VR. It has the same price ($99), and it can be used with smartphones that run on Android Nougat.
Google’s AR/VR efforts can be seen in a variety of products. Google has dedicated several years to the technology, and it shows – especially when you look at how well Daydream View was received by consumers.
Oculus Rift
Oculus Rift’s recent price drop clearly indicates that the company wants to see this technology become more mainstream. The headset itself might not be as powerful as some of its competitors, but it’s still an excellent device that can be used for gaming and watching videos.
Rise of AR
People are excited about VR, but it won’t be for long. Consumers have already shifted their attention to AR and the world of mobile apps. This is primarily due to convenience – no one wants bulky equipment that requires an expensive computer or console. And if you’re using a phone, tablet, or laptop, there’s at least some chance that you already own a VR headset.
Disney’s Use of AR
Disney bought a startup called augmented reality co. named ‘Lvl5’ in 2013 (1).
Lvl5 is a company that has been creating augmented reality applications for over five years now. They have recently released their latest application to the public, an app called ‘ayay,’ which allows you to take selfies with cats by using your smartphone’s camera and then sharing them on various social media platforms.
Disney’s recent mobile game Where’s My Mickey? uses augmented reality smartphones to create a similar gameplay experience as the first two games in the series.